================================================= Simply Speaking...Selling Yourself & Your Ideas E-Zine Volume 2, No 6, June, 1999 Copyright, 1999 ================================================= Published by Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States Of America (860) 666-4855 or Toll Free 1-800-606-4855 Web page: http://www.ljlseminars.com mailto:President@LJLSeminars.com ------------------------------------------------------------- In this issue: 1. WHAT NOT TO DO WHEN MAKING A KEYNOTE PRESENTATION 2. SalesAmerica.com - Your Site For Success! 3. Lenny's new program - How to Grow Your Business Using the Internet" to be provide at Columbia University Business School 4. Seminars, Workshops, Consultation services 5. Lenny's keynote speeches 6. Lenny's books, videotapes, audiotapes & booklets 7. How to request more information about Lenny's services 8. How to Subscribe / Unsubscribe ---------------------------------------------------------------------------- * FREE Monthly Speaking Tips - June, 1999 * -------------------------------------------------------------------------- This month and occasionally in future issues I will be featuring articles from other professionals which I feel are a benefit to my subscribers and matches the focus of my newsletter. I have had several requests by people to include articles and I am willing to do so as I have done in this issues but they must be related to the topics of speaking, presentation skills and communication skills. Below is an article from a very good colleague and friend of mine, Don Wetmore. This is Part I of a two part series. Part II will be provided next month. Below is Don's article. ----------------------------------------------------------------------- WHAT NOT TO DO WHEN MAKING A KEYNOTE PRESENTATION (Part I) By: Dr. Donald E. Wetmore Copyright, 1999 -keynote n : an address designed to present the issues of primary interest to an assembly and often to arouse unity and enthusiasm. A wonderful communication device, that keynote presentation is. Did you ever have to sit through a bad one? It happens. If you would like to give a -snoozer- yourself, here are a few sure-fire ways to give your audience the sleep they may have been lacking. 1. TRY TO FOOL THE AUDIENCE. It probably won’t work. Audiences are very perceptive. They know when the speaker in congruent and "walks the talk". They also know when the presenter is just giving a book report, having spent a little time in preparation to learn about the high points of the topic presented. When you are the keynoter, your audience ought to sense that you are not just a gallon of water, but, rather, a fountain of knowledge. 2. READ IT FROM YOUR TEXT. We liked hearing stories read to us as children. But our audiences are adults. They want to experience what is in your heart and in your mind. Notes to guide you through the important points are fine, but if you are reading from a text, you may as well hire a professional actor who is trained to bring a script to life. Know your material cold. Tailor it as you deliver it. As your audience reacts to a particular point, expand on it. Feed them what they hunger for. 3. USE INSIDE STORIES. Be sure to mention some event or some anecdote about someone that most of your audience will know nothing about. Isolate the majority of your audience. Keep them in the dark. Make them feel that they are not among the chosen few. Use their time to have a private, inside dialogue with someone. They will be riveted. 4. MAKE YOUR AUIDIENCE THE BUTT OF A JOKE. Humor is a wonderful communication tool (if you are funny). Self-deprecating humor that reveals your own vulnerabilities and foibles works. Stories about people and events, other than your audience, if done in good taste, will set the tone for a positive learning environment. But if you direct the barbs of your humor directly to your audience, you set up an "us versus him/her" climate that will interfere with your message getting out. Attacking an audience, even if not meant to offend, will tend to make them defensive and distrustful of the speaker. 5. GO OVER THE TIME LIMIT. You have a contract with your audience. Their obligation is to be attentive. Yours is to deliver the material that was promised and to do it within the announced time frame. If you are given twenty minutes, finish in twenty minutes. If no time frame is announced, tell the audience up front how much of their time you will take. ("We are going to be together for the next 50 minutes and during this brief time"). I frequently tell my audiences at the outset of my presentation, "I will be your speaker and you will be my audience. If you get done before I do, please let me know." Want more? I have prepared the "5 THINGS TO MAKE A KEYNOTE SIZZLE". It’s free for the asking. E-mail your request for "sizzle" to: ctsem@msn.com. Dr. Donald E. Wetmore-Professional Speaker Productivity Institute Time Management Seminars 60 Huntington St. P.O. Box 2126 Shelton, CT 06484 (800) 969-3773 (203) 929-9902 fax: (203) 929-8151 e-mail: ctsem@msn.com website: http://www.balancetime.com Professional Member-National Speakers Association Part II - 5 Things to Make a Keynote Sizzle will be provided next month. ==================================================== 2. SalesAmerica.com - Your Site For Success! ==================================================== Are you looking for other helpful articles from other professional speakers? Would you like to know about a great resource where you can find articles by other top speaking professionals in the the business? Look no futher. I have teamed up with SalesAmerica.com where I and other leading authorities in the industry offer hundreds of other articles on a variety of related topics. This one website can save you hours of time and probably hundreds of dollars per year in sales journals! SalesAmerica.com is an online service dedicated to the success of sales professionals, entrepreneurs and small business owners. If you have spent any time on the web, chances are you have found most search engines frustrating and most sites incomplete. SalesAmerica.com is unique! SalesAmerica.com's theory is simple: They have aligned themselves with the very best authors and speakers in the industry and brought them together in one place. A One-Stop_Supersite! Plus, they have an incredible selection of business greetings -- over 200 distinct electronic greeting cards all with a business theme! Send them to clients, prospects, associates..whoever! The response to a simple greeting card will amaze you! They also have wholesale pricing on productivity books and products, a FREE reminder service, discounted travel and much more! You can find it all at SalesAmerica.com. Take the link below and mention you heard about them in Lenny Laskowski's Simply Speaking E-Zine and Jim Hammarstrom will personally take of you. ==================================================== 3. " How To Grow Your Business Using the Internet" - an exciting new program will be presented at Columbia University Business School. ==================================================== Lenny's website routinely receives between 40,000 and 60,000 visitors EVERY month and the number continue to grow! In fact during the last few months, Lenny's website has received up to 3800 visitors in ONE DAY and continues to grow. Lenny has sold his speaking products in over 76 countries and now has over 17,600 subscribers to this Simply Speaking E-Zine as a direct result of his Website! Lenny's internet articles are published regularly in over 100 newsletters or magazines every year. His website has visitors from over 85 countries around the world! Do you have a website? Are your thinking about developing a website? Would you like to know Lenny's secrets? Would you like to know Lenny's Secrets. In fact, Lenny has been invited to present his program at COLUMBIA UNIVERSITY BUSINESS SCHOOL in September, 1999 about his internet marketing techniques. Lenny has developed a BRAND NEW exciting program entitled, "How To Grow Your Business Using the Internet". This exciting program will provide you all the inside secrets to Web Page Design so people CAN find you, How to rank high in the search engines, How to effectively use newsgroups and E-mail marketing and much more. Want Lenny to deliver his powerful 90 minute keynote by this same title? Would you like to spend a FULL DAY with Lenny and learn all his secrets? Maybe you would like a 2 hour private telephone consultation with Lenny. You can. Just call 1-800-606-4855 or E-mail us at Sales@LJLSeminars.com and ask about this exciting program. This might be just the perfect program for 1999 to launch you or your organization into the 21st century. Why not call today and schedule Lenny for your next meeting. Can't wait and need to know some of Lenny's top secrets now! Lenny has written a powerful new book entitled , "How To Grow Your Business Using the Internet" which describes in detail what Lenny has spent the last 3 years learning about the Internet. This book retails for $ 49.95 and if ordered in response to this E-zine can be yours for only $ 39.95!!! You can even order this exciting new book directly from Lenny's website. Just send along a corresponding e-mail and mention this e-zine to purchase this book at this special rate. VISA, MASTERCARD, AMERICAN EXPRESS, DISCOVER CARDS CARDS WELCOME!!! Why not order today! ==================================================== 4. Seminars, Workshops, Consultation Services ==================================================== 5. Lenny's keynote speeches =================================================== 6. Lenny's books, videotapes, audiotapes & booklets =================================================== 7. Where to get more information Lenny's services. Feel free to request information about Lenny's seminars, workshops and keynotes. If you would like a formal proposal, please E-mail your request to: Sales@LJLSeminars.com or mail to the address below: Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States of America (860) 666-4855 or Toll Free 1-800-606-4855 ===================================================== ******* You can earn 10% commissions **************** ===================================================== You can also earn 10% commissions on any leads you send my way. Provide me the name, address & telephone number of those you know who might be able to use my services, make the initial call with them and tell them I will be contacting them and send me an E-mail that you have done so. When I contact them and if we result in doing business with them I will mail you a check for 10% of the total contract just for referring us! ============================================================= 8. 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Also, send me two(2) copies of the actual publication to the address below: As new monthly tips are developed they will be e-mailed separately. ---------------------------------------------------------------------------- --------------------------------- Thanks again for visiting my website and remember to keep returning EACH month for new tips. Also, let me know if you would like to see any other speaking tips and remember to pass these tips along to EVERYONE you know! Until next month! - Lenny Laskowski :-)