================================================= Simply Speaking...Selling Yourself & Your Ideas E-Zine Volume 1, No 5, June, 1998 Copyright, 1998 ================================================= Published by Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States Of America (860) 666-4855 or Toll Free 1-800-606-4855 Web page: E-mail: ------------------------------------------------------------- In this issue: 1. The 7 Aspects of a Dynamic Presentation 2. Seminars, Workshops, Consultation services 3. Lenny's keynote speeches 4. Lenny's books, videotapes, audiotapes & booklets 5. How to request more information about Lenny's services 6. How to Subscribe / Unsubscribe - REVISED!!!! ---------------------------------------------------------------- * FREE Monthly Speaking Tips - June, 1998 * ---------------------------------------------------------------- The 7 Aspects of a Dynamic Presentation by Lenny Laskowski © 1998 LJL Seminars ------------------------------------------------------------------ There are 7 Aspects people must deal with when making presentations. An effective speaker learns to deal with all 7 aspects at the same time. The 7 aspects are as follows: 1. Speaker 2. Message 3. Audience 4. Channel 5. Feedback 6. Noise 7. Setting In this issue I will discuss the first 2 aspects. ASPECT #1 - The Speaker One of the major components of any speech or presentation is the speaker them self (the source of the message). Many people forget that THEY are the presentation and NOT the visual aids. People today put so much effort into the visual aids that they often forget that those are AIDS TO THE SPEAKER. There are three factors we to consider about any speaker: a. His / Her motivation in giving the presentation b. His / Her credibility as a speaker c. His / Her delivery or speaking style a. Speaker's motivation can be approached in terms of two considerations: ==> Whether direct personal rewards (e.g. $$$) or indirect rewards (feeling good about helping others) are involved. ==> Whether immediate rewards ($$ TODAY) or delayed rewards (getting a college degree) after 4 years of college play a part. In essence, a speaker may be motivated by one or BOTH of these factors. Before speaking you should consider what YOUR motivations are. b. Speaker's credibility A speaker's ideas are accepted as believable only to the degree that the speaker is perceived to be credible. The speaker's credibility depends on their trustworthiness, competence, and good will. The speaker who is well organized will usually be considered competent. The speaker who is attractive and dynamic will be seen as more credible than one who is not. The most fundamental factor a speaker projects is the attitude the speaker has toward himself or herself. c. Speaker's delivery The delivery, the way a message is presented, should compliment the speech's objective. A well written speech delivered poorly can quickly lose it's effectiveness. ASPECT #2 - The Message The message refers to EVERYTHING a speaker does or says, both verbally and non-verbally. The verbal component may be analyzed in terms of 3 basic elements a. Content b. Style c. Structure Let's look at each of these elements. a. Content - is what you say about your topic. The content is the MEAT of your speech or presentation. Research your topic thoroughly. Decide on how much to say about each subject. Then decide on the actual sequence you will use. It is important that you consider the audience's needs, time factors, and other items as the content of the speech or presentation is prepared and presented. b. Style - The manner is which you present the content of your speech is your style. Styles can range from very formal to the very informal. Most presentations fall between these two extremes and in EVERY case, the style should be determined by what is appropriate to the speaker, the audience, as well as the occasion and setting. c. Structure - The structure of a message is its organization. There are many organizational variations, but in each case, the structure should include: 1. An Introduction 2. A Body 3. A Conclusion The introduction should include: - an opening grabber such as a quote or shocking statistic. - a description of the agenda - the purpose or main message of your presentation The Body should include: - your main points or ideas - points which support your main message The Conclusion should include: - a summary of your main points - a closing grabber - time for questions & answers if appropriate When speeches and presentations are poorly organized, the impact of the message is reduced and the audience is less likely to accept the speaker or the speaker's ideas. ****** END OF FREE SPEAKING TIPS ARTICLE*********************** NEXT ISSUE - Aspects 3, 4 and 5 ======================================================================== 2. Seminars, Workshops, Consultation Services Link to on-line seminars: =============================================================== 3. Lenny's keynote speeches Link to on-line keynotes: =============================================================== 4. Lenny's books, videotapes, audiotapes & booklets Link to on-line catalog: =============================================================== 5. Where to get more information Lenny's services. Feel free to request information about Lenny's seminars, workshops & keynotes. If you would like a formal proposal, please E-mail your request to: Sales@LJLSeminars.com or mail to the address below: Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States of America (860) 666-4855 or Toll Free 1-800-606-4855 =============================================================== ******* You can earn 10% commissions ******************** =============================================================== You can also earn 10% commissions on any leads you send my way. Provide me the name, address & telephone number of those you know who might be able to use my services, make the initial call with them and tell them I will be contacting them and send me an E-mail that you have done so. When I contact them and if we result in doing business with them I will mail you a check for 10% of the total contract just for referring us. ============================================================== 6. How to Subscribe to This E-zine: Send an e-mail to majordomo@ljlseminars.com and in the BODY of the message type: subscribe simply To unsubscribe to our newsletter by e-mail: Send an e-mail to majordomo@ljlseminars.com and in the BODY of the message type: unsubscribe simply =========================================================== ************************************************************************* FREE Monthly Speaking Tips ==> ============================================================ Feel free to distribute these FREE tips to EVERYONE you know. You may also publish these tips in any of your company's newsletters or publications FREE if you include the above address below and credit me as the author. Also, send me two(2) copies of the actual publication to the address below: As new monthly tips are developed they will be e-mailed separately. ---------------------------------------------------------------------------------------------------------------------- Thanks again for visiting my website and remember to keep returning EACH month for new tips. Also, let me know if you would like to see any other speaking tips and remember to pass these tips along to EVERYONE you know! Until next month! - Lenny Laskowski :-)