================================================= Simply Speaking...Selling Yourself & Your Ideas E-Zine Volume 1, No 6, July, 1998 Copyright, 1998 ================================================= Published by Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States Of America (860) 666-4855 or Toll Free 1-800-606-4855 Web page: E-mail: ------------------------------------------------------------- In this issue: 1. The 7 Aspects of a Dynamic Presentation (Cont'd) 2. Seminars, Workshops, Consultation services 3. Lenny's keynote speeches 4. Lenny's books, videotapes, audiotapes & booklets 5. How to request more information about Lenny's services 6. How to Subscribe / Unsubscribe - REVISED!!!! ---------------------------------------------------------------- * FREE Monthly Speaking Tips - July, 1998 * ---------------------------------------------------------------- The 7 Aspects of a Dynamic Presentation by Lenny Laskowski © 1998 LJL Seminars ------------------------------------------------------------------ There are 7 Aspects people must deal with when making presentations. An effective speaker learns to deal with all 7 aspects at the same time. The 7 aspects are as follows: 1. Speaker 2. Message 3. Audience 4. Channel 5. Feedback 6. Noise 7. Setting In last month's issue I discussed the first 2 aspects, the speaker and the message. In this issue I will discuss aspects #3,#4 and #5. ------------------------- ASPECT #3 - The Audience ------------------------- As a speaker you should analyze your listeners and then decide how to present your ideas. This analysis might include considerations related to: - Age - Sex - Marital Status - Race - Geographic Location - Group memberships - Education - Career For example, if you are making a presentation on "Future Careers", knowing your audience's average age is vital. A well prepared speech that is ill-suited to the audience can have the same effect as a poorly prepared speech delivered to the correct audience. Both speeches fail terribly. Proper audience analysis will assure that you give the right speech to the right audience. To properly customize the speech, most professional speakers send their clients a multi-page questionnaire in order to gather information about them and their speaking event. Calling some of the key people in the organization can help you find out the current trends and what people are looking for. Using the word "A-U-D-I-E-N-C-E" as an acronym, I have defined some general audience analysis categories that your surveys should include. A_udience - Who are the members? How many will be at the event? U_nderstanding - What is their knowledge about the topic your will be addressing. D_emographics - What is their age, sex, education background, etc. I_nterest - Why will they be at this event? Who asked them to be there? E_nvironment - Where will I stand when I speak? Will everyone be able to see me? N_eeds - What are the listener's needs? What are your needs as a speaker? C_ustomized - How can I custom fit my message to this audience? E_xpectations - What do the listeners expect to learn from me? Develop specific questions that fit into each of these eight categories and ask clients or audiences to tell you what they want. Keep in mind you may need to find out what they "NEED" to hear and tell them even though they don't want to hear it. My new book, "No Sweat Presentations - The Painless Way to Successful Speaking" provides some questions you could ask along with a sample questionnaire you can use. ------------------------ ASPECT #4 - The Channel ------------------------ This next aspect is the channel. When we communicate with our audiences we use many channels of communication. This includes Non verbal, Pictorial and Aural channels. It is very important that you use as many channels as you can to communicate with your audience. The more channels of communication you can use at the same time, the better. I have provided a brief list of examples for each of these types: A. Nonverbal 1) gestures 2) facial expressions 3) body movement 4) posture B. Pictorial 1) diagrams 2) charts 3) graphs 4) pictures 5) objects C. Aural 1) tone of your voice 2) variations in pitch and volume 3) other vocal variety ------------------------- ASPECT #5 - The Feedback ------------------------- By "feedback" I mean the process through which the speaker receives information about how his or her message has been received by the listeners and, in turn, responds to those cues. The feedback process is not complete until the speaker has responded to the listener. This process includes the listener's reactions to the speaker's response and so forth. You can ask your audience questions and even ask them what their understanding is of the point you have just made. What for nonverbal clues from your audience and be prepared to respond to the reactions of your audience throughout your speech. It is your responsibility to provide the information your audience needs to hear. Many times, you have been asked by management to provide a specific message to their employees which they may not want to hear. It is this management that is paying your fee and you are responsible to deliver the message they hired you to deliver. At the same time, you need to be sensitive to them as an audience and try to establish a relationship with them through the use of your surveys, conversations during the social hour, and even discussions following your presentation. ****** END OF FREE SPEAKING TIPS ARTICLE*********************** NEXT ISSUE - Aspects 6 & 7 ======================================================================== 2. Seminars, Workshops, Consultation Services Link to on-line seminars: =============================================================== 3. Lenny's keynote speeches Link to on-line keynotes: =============================================================== 4. Lenny's books, videotapes, audiotapes & booklets Link to on-line catalog: =============================================================== 5. Where to get more information Lenny's services. Feel free to request information about Lenny's seminars, workshops & keynotes. If you would like a formal proposal, please E-mail your request to: Sales@LJLSeminars.com or mail to the address below: Lenny Laskowski, International Professional Speaker President of LJL Seminars (tm) 106 Schoolhouse Road Newington, CT. 06111-4002 United States of America (860) 666-4855 or Toll Free 1-800-606-4855 =============================================================== ******* You can earn 10% commissions ******************** =============================================================== You can also earn 10% commissions on any leads you send my way. Provide me the name, address & telephone number of those you know who might be able to use my services, make the initial call with them and tell them I will be contacting them and send me an E-mail that you have done so. When I contact them and if we result in doing business with them I will mail you a check for 10% of the total contract just for referring us. ============================================================== 6. How to Subscribe to This E-zine: Send an e-mail to majordomo@ljlseminars.com and in the BODY of the message type: subscribe simply To unsubscribe to our newsletter by e-mail: Send an e-mail to majordomo@ljlseminars.com and in the BODY of the message type: unsubscribe simply =========================================================== ************************************************************************* FREE Monthly Speaking Tips ==> ============================================================ Feel free to distribute these FREE tips to EVERYONE you know. You may also publish these tips in any of your company's newsletters or publications FREE if you include the above address below and credit me as the author. Also, send me two(2) copies of the actual publication to the address below: As new monthly tips are developed they will be e-mailed separately. ---------------------------------------------------------------------------------------------------------------------- Thanks again for visiting my website and remember to keep returning EACH month for new tips. Also, let me know if you would like to see any other speaking tips and remember to pass these tips along to EVERYONE you know! Until next month! - Lenny Laskowski :-)